Despite the assumed link between tourism and creativity, research remains limited, and findings are inconsistent. This study draws on trait activation theory and broaden-and-build theory of positive emotions to propose a theoretical model that explores how environmental novelty influences tourist creativity. We argue that environmental novelty evokes interest, fostering cognitive flexibility and enhancing

This study connects tourism attractions and community resilience through rewilding at a landscape scale using ecological systems theory. The study identifies proximal and distal factors that influence how the tourism development and rewilding phenomenon impacts community resilience in nature-based tourism destinations. Data for this study were collected through secondary data analysis and in-depth

Depression poses a significant global health challenge, affecting a substantial portion of the population. The use of virtual tourism has the potential to assist individuals with mental disorders. This research adopts the conceptual framework derived from self-determination theory. In particular, this study employs a combination of single-blind, partial crossover, three-group, and two-stage randomized

With the increasingly crucial role played by electronic word-of-mouth, online reviews have become an indispensable informational element for multiple stakeholders in the competitive tourism market. However, the rapid development of generative artificial intelligence (GAI) has not only threatened the unique position of humans as the sole producers of reviews but also broken new ground in the covertness

Workationers travel away from home for both work and vacation. In this study, we adopt the means-end chain theory as our guiding framework to explore the unique motivating factors for workations. Study 1 involves 21 in-depth interviews with workationers and found workation features, benefits, values, and behavioral intentions associated with workations. In Study 2, we conduct text mining by analyzing

This study employs a sequential research design to investigate New Zealand's multimodal projected destination image and the impact on user engagement. Using 1) multimodal analytics and 2) Qualitative Comparative Analysis (QCA), findings show that New Zealand has seven distinct projected destination images (e.g., majestic landscapes and thrilling adventures, tranquil nature retreats). Videos that integrate

Speed variation has proven effective in tourism video marketing; however, not all speed-varied advertisements yield positive results. The conditions and mechanisms under which they enhance effectiveness and drive visit intentions remain unclear. This research investigates how presentation speed and activity type in tourism video advertisements interact to influence tourist responses. Through four studies

Multimodal online reviews have been an essential marketing tool for dominating consumer perception. However, the precise impact of visual, auditory, tactile, gustatory, and olfactory cues in multimodal content on consumers’ perceived review usefulness remains unclear. This study aims to fill this gap by exploring how text and image contents affect review usefulness from a multisensory perspective.

This article introduces a framework for optimizing managerial decisions through a process/flow thinking approach, incorporating the impact of AI-human socialization in a tourism organizational context. It reflects the transformative nature of hybrid interactions shaped by human-AI socialization process. Despite AI's expansion across industries, research on its social integration in tourism remains

Recognizing housing markets as interconnected regional networks with potential spatial spillovers, this study explores Airbnb's influence on housing prices across different regions over time. Using property-level data in London, the study constructs a spatial panel dataset to assess Airbnb's direct and spatial spillover (indirect) effects on housing prices. The introduction of the 90-Day Airbnb Rule

Online travel platforms not only help guests make booking decisions by providing online reviews but also serve as interaction channels between them and hotel managers. However, excessive reviews lead to information overload, thus challenging hotel managers in identifying valuable reviews and crafting personalized responses, ultimately preventing them from effectively interacting with guests. Using

In the rapidly expanding sharing economy, peer-to-peer (P2P) accommodations have gained significant popularity, yet the influence of spatial dynamics on guest decision-making remains underexplored. This study examines how the presence of hosts in private and public spaces within promotional materials affects booking intentions for P2P accommodations. Grounded in human territoriality and psychological

This study examines the process of value co-destruction in online travel agencies (OTAs) by analyzing 35,270 consumer negative reviews and conducting surveys with customer service representatives. The research identifies when, why, and how both consumers and service providers contribute to value co-destruction. Drawing on practice theory and customer journey mapping, we developed a novel methodological

Timing is powerful in the effectiveness of promotion. This study draws on the dual processing theory to analyze how promotion types influence tourists' visit intentions to a destination from the perspective of temporal landmarks using eye tracking, a field study, and online experiments. Results suggest that matching price discount promotions with start temporal landmarks and freebie promotions with

Considering the important role of human elements in travel photographs, this study adopts three experiments to examine how the interaction between landscape type (cultural vs. natural) and human element type (locals vs. tourists) influences viewers’ intentions to visit a destination. Studies 1 and 2 reveal that cultural landscapes featuring locals and natural landscapes featuring tourists generate

This study offers an in-depth assessment of Corporate Social Responsibility (CSR) discourses on social media, focusing on tourism and entrepreneurship. The CSR landscape on the X platform is conceptualized as a complex adaptive system. Using a bipartite undirected network of tweets/posts and associated terms/concepts, the global CSR discourse on entrepreneurship and tourism is mapped over 14 years

Understanding the impact of hosting events on residents' wellbeing is essential, as it can influence community living standards and overall life satisfaction. Previous research has largely relied on subjective and self-reported data to assess the wellbeing of residents. This study enhances the event tourism literature by applying Core-Periphery Structure (C/PS) theory to assess the long-term impact

This conceptual paper explores the theoretical relationship between existential givens and wine tourism to deepen the knowledge of uniquely human aspects of consumption while introducing new possibilities for wine tourism. Drawing on existential philosophy and tourism research, we propose the framework that links the four existential concerns—inevitability of death, meaninglessness, alienation, and

Rapid technical advances have spurred the potential of generative artificial intelligence (GenAI) in various business settings. However, the tourism industry is in the early stages of understanding and applying GenAI, and comprehensive knowledge is needed. This paper presents a systematic review of the empirical literature, published between 2022 and 2024, related to GenAI in the business and tourism

Creativity has emerged as a significant outcome in tourism benefits literature. However, existing research has yet to explore the impact of travel sharing, an increasingly popular and ubiquitous aspect of tourism, on individual creativity. Drawing on constructive-developmental theory, this study examines how different types of travel sharing (desirability vs. feasibility) influence individual creativity

Drawing on generativity theory and terror management theory, this study investigates how mortality salience influences proactive service behavior and helping behavior through anxiety and reflection as two death awareness dimensions. Additionally, it examines the moderating role of temporal distance. Three experiments, employing different mortality salience manipulations across various contexts (e.g

Based on hedonic adaptation theory, this research explores how travel frequency impacts emotional numbness. Across one pilot study and five studies using secondary data and experimental data, we find travel frequency has an inverted U-shaped effect on emotional intensity. That is tourists’ emotional intensity at first rises and then falls as travel frequency increases. It introduces tourist expertise

This study examines the role of supervisor support in fostering employees' incremental and radical creativity, with employee ambition as a moderating factor. Drawing on conservation of resources theory, it further investigates how these forms of creativity influence changes in the career withdrawal intentions of hospitality employees over time. Utilizing three-wave longitudinal data from a dyadic sample

Eco-labeling has emerged as a popular method for nudging tourists toward sustainable choices. Drawing on the distinctions between categorical and incremental hotel eco-labels, this study explores the nudging dynamics of hotel eco-labels on tourists' perceptual and behavioral preferences through the lens of evaluability. By operationalizing eco-accessibility and eco-diagnosticity as novel differentiators

The increased mobility of employed knowledge workers allows them to temporarily engage in leisure travel while working remotely, thereby experiencing the digital nomad lifestyle. This phenomenon is gaining traction due to the rising popularity and acceptance of hybrid work. This study revisits the relationship between digital nomadism and tourism, extending it to encompass a new form of travel in addition

As Generative Artificial Intelligence (AI) becomes increasingly integrated into daily experiences, AI-generated content (AIGC) is gaining prominence in marketing. Despite the significant potential of AI-generated videos to transform the tourism industry, there has been limited exploration of their impact in both practical and academic contexts. This paper addresses this gap by applying topic modeling

This study employs a transfer learning technique for video analytics, collecting and analyzing all Instagram video postings (n = 3981) from the top 40 influencer lists and proposing a novel approach for automated video analytics. A structural approach was performed to estimate the effects of 15 video-related features on consumer engagement. We find that video length, speech sentiment, smiling, saturation

The complex relationship between product or service attribute performance and customer satisfaction in online review environments has been widely discussed. However, attribute configuration for enhancing customer satisfaction under holistic thinking, particularly considering temporal interactions among attributes, remains underexplored. To address this gap, this study develops a dynamic configurational

Despite Generative AI's ability to produce human-like content, its effectiveness as references for human responses, particularly in online review management, remains unclear. To address this question, this study explores if human responses resembling AI patterns are associated with enhanced customer perceptions. To provide deeper insights, we examined how this relationship shifts under varying technological

The Stimulus-Organism-Response (S-O-R) model suggests the possibility of preferred color schemes attracting tourists to a destination, while the Ecological Valence Theory posits variations in such preferred colors and interpretations across cultures. This study investigates these positions by analyzing colors in tourist photographs of Gyeongbokgung Palace from six countries, operationalizing cultural

This study explores the matching effect between safety sign shapes (circular vs. angular) and safety persuasive appeals (warm vs. competent) on tourists' safety behavior. Three scenario-based and two field-based experiments were conducted to collect data on tourists' responses to different combinations of sign shapes and appeals. Findings indicate that matching circular signs with warm appeals and

This study explores how Asian hotels leverage job postings, an often-overlooked branding channel, to communicate Employer Value Propositions (EVPs) as an employer branding tactic. Analyzing 4603 job postings from Indeed, a prominent job search website, the research categorizes EVPs into Economic, Functional, and Psychological types (E−, F-, P-EVPs) and reveals their frequency of communication across

Generalized anxiety disorder (GAD) is prevalent worldwide. Virtual reality (VR) tourism is a promising public health intervention: studies have demonstrated benefits from short-term exposure to virtual restorative environments. Nevertheless, empirical evidence is needed to substantiate the cognitive advantages of VR tourism interventions for people with GAD. This study employed mixed methods to investigate

Digital humans are new players in destination marketing; however, little is known about their marketing effectiveness. This research investigates digital human influencers' attractiveness and their roles in destination marketing. Drawing upon meaning transfer theory and dual process theory, we developed a two-path meaning transfer model integrating both affective and cognitive pathways. A mixed-methods

This study examines how tourism entrepreneurs of Micro, Small, and Medium enterprises in sub-Saharan Africa (SAA) coped with environmental uncertainties during COVID-19 and the impact on their resilience and subjective well-being (SWB). Using a mixed-methods approach, we combined quantitative survey data from 844 participants and 23 in-depth qualitative interviews in Ghana and Nigeria. Findings reveal

Tourism organizations inevitably encounter adversities, which impose numerous constraints that demand innovation. Building organizational ingenuity—the ability to develop innovative solutions within constraints using limited resources—has emerged as a core strategic issue in crisis management. This research employed a multi-case study design, using the COVID-19 crisis as the research context to examine

The tourism literature suggests that viewing others' tourism experiences on social media promotes one's travel intention. However, by introducing and validating social media–induced travel anxiety (i.e., feelings of worry, unease, or nervousness about one's travel experiences induced by seeing others' tourism experience on social media), we tell a different story. Drawing on cognitive appraisal theory

Consumers' review sharing on review-hosting platforms provides crucial information for subsequent users. However, the content generated by marketers and users may convey incongruent information, potentially confusing readers. This study aims to operationalize the sub-dimensions of the signal congruence from two perspectives: semantic similarity and linguistic style matching, and investigate their heterogeneous

Tour guides are essential to the tourism industry, acting as leaders, mediators, and facilitators of socio-cultural, economic, and environmental exchanges. Beyond enhancing tourist experiences, they play a pivotal role in sustainability by educating tourists, promoting conservation, and encouraging industry adoption of sustainable practices. While existing research acknowledges these roles, it lacks

The application of search query (SQ) data in tourism demand forecasting is an intriguing area of ongoing research. The present research note aims to (i) critically examine recent studies from leading tourism journals using SQ data for demand forecasting, (ii) synthesize the prevailing key problems, limitations and challenges in the studies, and (iii) provide recommendations emerging from the critical

Intangible cultural heritage (ICH) is a key attraction for the development of tourist destinations, but few studies have examined the popularization of ICH in destinations through the lens of fashion communication. This research pioneers the conceptualization of ICH fashion communication in tourist destinations. Using qualitative and quantitative methods, we identify and construct a theoretical framework

The increasing importance of profile image highlights the development of a new platform feature—the profile image album—for consumers to conduct strategic visual impression management. Based on a dataset containing 3,296,295 reviews posted by 42,700 Yelpers and their profile image albums, this study illustrates a positive relationship between profile images and sharing efforts. Furthermore, as proxies

Tour guide turnover challenges the tourism sector, highlighting the need to enhance tour guides' career resilience to retain talent. Drawing on theory of stress and coping, we investigated the formation mechanisms and associated boundary conditions of tour guides' career resilience during times of stress through two studies. Study 1 employed partial least squares structural equation modeling (PLS-SEM)

While ethnic minorities represent a larger portion of individuals employed in hospitality and tourism industry, limited research examines how the ethnicity of the service provider affects customers' evaluations of service failure recovery efforts. To address this gap, this study investigates the effect of the service provider ethnicity (i.e., majority vs. minority) on majority consumers' post-recovery

This research examines the socio-cultural adaptation of digital nomads. Since digital nomads have been defined through travel and mobility lenses, they share similarities with sojourners and traditional tourists. At the same time, they are distinct because of their personal and professional freedom. Consequently, their journeys are fluid, and conventional models struggle to capture the essence of their

This research utilizes the Norm Activation Theory to explore tourists' pro-environmental behavior. The study has two parts: the first qualitatively explores constructs predicting visitors' pro-environmental behavior, while the second quantitatively measures pro-environmental behaviors and individual attitudes through a survey. Since augmented reality (AR) is transforming sustainable tourism by offering

Although the application of robotics technology in tourism and hospitality service scenarios has been widely explored, few studies have investigated the impact of service robots on employee workplace loneliness. To address this issue, we conducted two studies: Study 1, consisting of a scenario-based online experiment (Study 1a) and a field experiment (Study 1b); and Study 2, a two-wave survey. The

This study examines how virtue and ethicality influence consumers' valuation of tourism. Drawing on the virtue principle and ethical triangulation theorization, this research implicitly and explicitly achieves its objectives. The findings in Study 1 reveal that responsible tourism (vs. mass tourism) is implicitly perceived as being more virtuous (vs. being a vice). In Studies 2–4 with explicit examinations

There is an ongoing debate about whether introducing a tourist tax deters tourism demand. Moreover, it remains unclear whether accommodation establishments adjust prices following the implementation of a tourist tax and, if so, how this policy impacts their revenues. This study examines the causal impact of introducing an industry-promoted tourist tax per room and night, aimed at boosting the tourism

This study pioneers the investigation of authentic experiences in virtual tourism through the framework of open-world video games, specifically examining "The Legend of Zelda: Breath of the Wild." Utilizing typological authenticity theory and qualitative methods, this research, guided by grounded theory, identifies and delineates four distinct categories of virtual tourism authenticity: post-postmodern

To succeed in growing and scaling hospitality organizations, leaders have been portrayed as necessary for full development of hotel employees’ exceptional service. Grounded in emotions as social information theory, our research uncovers how and when daily leader affiliative humor serves the function of spurring hotel employee daily customer-oriented prosocial behavior. Across two time-lagged experience

Recent research has begun to investigate employee-robot interactions, but the impact of employee-robot engagement in the workplace still requires further exploration. This research adopted a perspective of psychological empowerment to uncover the mechanisms and boundary conditions between employee-robot engagement and workplace depersonalization. A mixed-method research design with three studies was

Recent media articles highlight the rise of wokeness measures in the tourism and hospitality industry. Although the wokeness perspectives of the organization and travelers have been examined in this industry, employee voice has largely been ignored. This study aims to examine the different perceptions, attributes, and consequences of wokeness in the tourism and hospitality industry from the perspective

Survival represents a fundamental aspect of business development, particularly for small-sized businesses. This study introduces a comprehensive framework for examining the determinants of restaurant survival from the perspective of word-of-mouth dispersion. Utilizing data collected from Yelp, we analyzed a sample of 9606 randomly selected restaurants across 309 cities in the United States from January

There have been substantial developments in research on knowledge management in the tourism economy in recent years. This is illustrated by the broadening of research away from an initial focus on hotels to a range of organizational forms as well as emergent issues such as climate change and online platforms. However, the research has mostly been fragmented, examining particular knowledge processes

On peer-to-peer accommodation platforms like Airbnb, users rely heavily on both hosts' property descriptions and guest reviews to make booking decisions, yet it remains unclear how these two information sources interact to influence booking intentions. This research aims to fill this gap by examining how the alignment and variations between these two types of content influence booking intentions. Analysis

This study examined how museum exhibit anthropomorphism (MEA) influences cultural inheritance from the perspective of visitor cultural learning. Study 1 utilized a TF-IDF improved LDA topic model to identify the psychological processes and learning outcomes associated with MEA and developed a conceptual model. Study 2 validated this model through a scenario-based experiment (N = 302). Findings revealed