Social commerce (s-commerce), as a new form of e-commerce, has transformed customer behavior with the rise of social networking sites (SNSs). This development has created new opportunities for online businesses seeking to establish customer-centric operations and leverage the power of SNSs by implementing effective customer engagement strategies for a competitive advantage. However, limited effort has been devoted to evaluating the current state of research in this area and consolidating the factors that drive individuals to engage in s-commerce. Therefore, this study conducted a Systemic Literature Review (SLR) to explore existing research on s-commerce and customer engagement, employing a factor derivation approach to identify and categorise the most prominent engagement factors. The findings classify these factors into three key dimensions: social, technological, and motivational. By offering a comprehensive theoretical framework, this study contributes to advancing empirical research and deepening our understanding of the mechanisms that stimulate customer engagement within the s-commerce landscape.

社交商务 （s-commerce） 作为一种新的电子商务形式，随着社交网站 （SNS） 的兴起，它改变了客户行为。这一发展为寻求建立以客户为中心的运营并通过实施有效的客户参与策略来利用 SNS 的力量以获得竞争优势的在线企业创造了新的机会。然而，在评估该领域的研究现状和整合推动个人参与 s 商务的因素方面投入的努力有限。因此，本研究进行了系统文献综述 （SLR） 以探索关于 s 商务和客户参与的现有研究，采用因素推导方法来识别和分类最突出的参与因素。研究结果将这些因素分为三个关键维度：社会、技术和动机。通过提供全面的理论框架，本研究有助于推进实证研究并加深我们对在 s 商务环境中刺激客户参与的机制的理解。