Purpose

Recognizing the crucial role of leadership in innovation, this study aims to investigate the role of ambidextrous leadership (opening and closing leadership behaviors) in marketing departments’ innovation ambidexterity (exploratory and exploitative innovations), including the mediating and moderating roles of marketing managers’ psychological capital (PsyCap) and proactive personality, respectively.

Design/methodology/approach

A two-wave survey of 198 marketing managers from firms in Vietnam was conducted. Partial least squares structural equation modeling was used in hypotheses testing (net effects), and necessary condition analysis was used to decipher the necessity level of the determinants of innovation ambidexterity.

Findings

Opening leadership behavior positively affects exploratory innovation while closing leadership behavior enhances exploitative innovation. The effect of opening leadership behavior on exploratory innovation is mediated and moderated by PsyCap and proactive personality, respectively; the opposite is found for the relationship between closing leadership behavior and exploitative innovation. Finally, PsyCap is a necessary condition for exploratory innovation, whereas PsyCap and closing leadership behavior are necessary conditions for exploitative innovation.

Practical implications

Firms should pay attention to the role of ambidexterity in leadership to enable marketing managers to direct their marketing departments to acquire new knowledge, skills and processes, and reinforce existing ones to foster innovation ambidexterity. They should also consider the necessary role of the factors that help achieve the desired level of target outcomes.

Originality/value

This study identifies two boundary conditions (PsyCap, a mediator; and proactive personality, a moderator) for the relationship between opening leadership behavior and exploratory innovation. To the best of the authors’ knowledge, this study is among the first to decipher the necessity level of the determinants of innovation ambidexterity.

中文翻译：

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业务职能中的双元领导力和创新双元性：管理者的心理资本和主动性格的作用

 目的

认识到领导力在创新中的关键作用，本研究旨在探讨双元领导（开启和关闭领导行为）在营销部门创新双元性（探索性和开发性创新）中的作用，包括营销经理的心理资本 （PsyCap） 和主动型人格的中介和调节作用。

设计/方法/方法

对来自越南公司的 198 名营销经理进行了两波调查。偏最小二乘结构方程模型用于假设检验（净效应），并使用必要的条件分析来破译创新双元性决定因素的必要性水平。

 发现

开放领导行为对探索性创新产生积极影响，而封闭领导行为会增强剥削性创新。开放领导行为对探索性创新的影响分别由 PsyCap 和主动型人格调节;封闭式领导行为与剥削性创新之间的关系则相反。最后，PsyCap 是探索性创新的必要条件，而 PsyCap 和封闭式领导行为是剥削性创新的必要条件。

 实际意义

公司应注意双元性在领导中的作用，使营销经理能够指导其营销部门获得新的知识、技能和流程，并加强现有的知识、技能和流程，以培养创新的双元性。他们还应考虑有助于实现预期目标结果水平的因素的必要作用。

 原创性/价值

本研究确定了开放领导行为与探索性创新之间关系的两个边界条件（PsyCap，中介;主动人格，调节者）。据作者所知，这项研究是最早破译创新二元性决定因素的必要性水平的研究之一。