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Book Review: Creating the Viewer: Market Research and the Evolving Media Ecosystem WyattJustin, Creating the Viewer: Market Research and the Evolving Media Ecosystem. Austin: University of Texas Press, 2024; 313 pp. ISBN 1477316515, £87.00 (hbk), 1477329064, £27.99 (pbk)
Critical Studies in Television ( IF 0.9 ) Pub Date : 2025-03-19 , DOI: 10.1177/17496020251325372
Will Kitchen 1
中文翻译:
书评:创造观众:市场研究和不断发展的媒体生态系统 WyattJustin,创造观众:市场研究和不断发展的媒体生态系统。奥斯汀:德克萨斯大学出版社,2024 年;313 页 ISBN 1477316515,87.00 英镑 (hbk),1477329064,27.99 英镑 (pbk)
更新日期:2025-03-19
Critical Studies in Television ( IF 0.9 ) Pub Date : 2025-03-19 , DOI: 10.1177/17496020251325372
Will Kitchen 1
Affiliation
中文翻译:

书评:创造观众:市场研究和不断发展的媒体生态系统 WyattJustin,创造观众:市场研究和不断发展的媒体生态系统。奥斯汀:德克萨斯大学出版社,2024 年;313 页 ISBN 1477316515,87.00 英镑 (hbk),1477329064,27.99 英镑 (pbk)