We analyze how new technologies can be used to foster individual engagement that limits deliberation and reduces people’s capacity for political action within parties. We present the results of an analysis of the case of the Argentinean Propuesta Republicana (PRO). Using data from in-depth interviews with key actors—party elites and political consultants—we show that new technologies helped to mobilize almost 1 million volunteers in presidential elections, without transforming them into party stakeholders. This incorporation, though successful for organization and mobilization, reinforced the existing distribution of power within the party, by activating new adherents without engaging them in a collective organizational structure.

中文翻译：

---

激活而不转型：利用技术让活动家参与政治竞选活动


我们分析了如何利用新技术来促进个人参与，从而限制了深思熟虑并降低了人们在政党内采取政治行动的能力。我们介绍了对阿根廷 Propuesta Republicana （PRO） 病例的分析结果。使用对关键参与者（政党精英和政治顾问）的深入访谈数据，我们表明，新技术帮助动员了近 100 万名志愿者参加总统选举，但没有将他们转变为政党利益相关者。这种合并虽然在组织和动员方面取得了成功，但通过激活新的追随者而不让他们参与集体组织结构，加强了党内现有的权力分配。