In an era of increasing digitalization, automation and fast production, craft has experienced a significant revival. Producers and consumers, by interacting at individual, dyadic and group levels, influence the craft market with positive and negative connotations. This generates a complex and dynamic environment, where multiple meanings and values intersect. To fully understand this environment, it is essential to integrate the perspectives of both producers and consumers, considering their diverse viewpoints and levels of engagement. Using Service‐Dominant Logic (S‐D Logic) as a theoretical framework, this paper reviews studies on craft through a multi‐level lens, identifying resources applied by producers and consumers at individual and community levels. These resources interact with institutions generating a complex set of meanings and values across micro, meso and macro levels. Key contrasts arise from these interactions, suggesting areas for future research. These include (a) producers’ affective commitment and personal well‐being versus contemporary market dynamics and economic rewards; (b) authenticity, care and custodianship, opposition to the mass market versus innovation and creativity; (c) collaborative market value, care and custodianship versus creativity and innovation of community members; (d) opposition to mass market, care and custodianship and the risk of craft‐washing. These findings provide a new conceptualization of the craft market by holistically and dynamically integrating producers' and consumers' literature. Furthermore, they offer valuable insights for producers, policymakers and institutions on the importance of considering multiple perspectives when dealing with the opportunities and challenges of this market.

中文翻译：

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工艺品市场的意义和价值：通过服务主导逻辑的综合视角


在数字化、自动化和快速生产的时代，手工艺经历了重大复兴。生产者和消费者通过在个人、二元和群体层面的互动，以积极和消极的含义影响手工艺品市场。这会产生一个复杂而动态的环境，其中多种意义和价值相互交织。为了充分了解这种环境，必须整合生产者和消费者的观点，考虑到他们不同的观点和参与水平。本文以服务主导逻辑 （S-D Logic） 为理论框架，通过多层次的视角回顾了对工艺的研究，确定了生产者和消费者在个人和社区层面应用的资源。这些资源与机构相互作用，在微观、中观和宏观层面上产生一套复杂的意义和价值。这些互动产生了关键的对比，为未来的研究领域提出了建议。这些因素包括：（a） 生产者的情感承诺和个人福祉与当代市场动态和经济回报的对比;（b） 真实性、关怀和保管，反对大众市场与创新和创造力;（c） 协作市场价值、关怀和保管与社区成员的创造力和创新;（d） 反对大众市场、照料和保管以及工艺品清洗的风险。这些发现通过全面和动态地整合生产者和消费者的文学，为手工艺品市场提供了新的概念化。此外，它们还为生产者、政策制定者和机构提供了宝贵的见解，说明在应对这一市场的机遇和挑战时考虑多种观点的重要性。