Previous studies of EastEnders (1985-present) have focused on important feminist and queer scholarship or topics including class and ethnicity. Likewise, previous quantitative and qualitative analyses of the programme have been largely skewed towards female spectatorship. The significant male viewing demographic within audience research has been comparatively underrepresented. Taking an autoethnographic approach which seeks to triangulate previous ethnographic studies with the extant body of theoretical literature on EastEnders , this article seeks to fill important gaps in the EastEnders literature. Via autoethnographic discourse, this study focuses on the vital educative function (what we term ‘collective proselytising’) that EastEnders offered to the authors as well as its potential ongoing, longitudinal influence. In doing so, it exemplifies the role that the programme played in conveying education on issues such as class, sexuality ethnicity and, most prominently of all, gender inequality. With an emphasis on EastEnders ’ early years (the mid-1980s onwards), this article illuminates the social and educative function of the programme. In a period in which EastEnders offered a soap that was vital and dynamic to young male audiences, and before the programme deliberately targeted a male demographic with ‘tough guy’ archetypes, it also presented a form of masculinity that challenged rebarbative stereotypes. The article likewise works to highlight how individual and collective televisual memory plays a central role in underlining television’s socio-cultural importance.

中文翻译：

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An （ EastEnders ） 教育：社会干预、集体劝人改教、男性粉丝和 EastEnders


以前对 EastEnders 的研究（1985 年至今）集中在重要的女权主义和酷儿学术研究或包括阶级和种族在内的主题上。同样，以前对该计划的定量和定性分析在很大程度上偏向于女性观众。观众研究中重要的男性观看人群的代表性相对不足。本文采用自体民族志方法，旨在将以前的民族志研究与现存的关于 EastEnders 的理论文献进行三角测量，旨在填补 EastEnders 文献中的重要空白。通过自传民族志话语，本研究侧重于 EastEnders 为作者提供的重要教育功能（我们称之为“集体劝诱”）及其潜在的持续纵向影响。在此过程中，它体现了该计划在传达有关阶级、性、种族以及最突出的性别不平等等问题的教育方面所发挥的作用。本文重点介绍了 EastEnders 的早期教育（1980 年代中期以后），阐明了该计划的社会和教育功能。在那个时期，EastEnders 为年轻男性观众提供了至关重要和充满活力的肥皂剧，在该节目故意针对具有“硬汉”原型的男性人群之前，它还展示了一种挑战反驳刻板印象的男性气质。这篇文章还致力于强调个人和集体的电视记忆如何在强调电视的社会文化重要性方面发挥核心作用。