The transition towards a circular economy requires companies to innovate their ways of doing business by giving rise to circular business models (CBMs). The literature on the topic is wide with a focus on both macro and micro aspects. However, only a few studies in CBM research have attempted to adopt an integrated micro–macro perspective, thus limiting the overall understanding of how effectively designing and implementing CBMs in organizations. This paper addresses this issue by providing an integrated framework of CBM studies, including both macro and micro factors and bridging mechanisms. The findings aim to provide a more comprehensive knowledge of CBM design and implementation and guide future academic inquiry into unexplored areas.

中文翻译：

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在循环商业模式研究中架起微观和宏观观点的桥梁：综合文献综述


向循环经济的过渡要求公司通过产生循环商业模式 （CBM） 来创新其经营方式。关于该主题的文献范围很广，侧重于宏观和微观方面。然而，CBM 研究中只有少数研究试图采用综合的微观-宏观视角，从而限制了对在组织中有效设计和实施 CBM 的整体理解。本文通过提供 CBM 研究的综合框架来解决这个问题，包括宏观和微观因素以及桥接机制。研究结果旨在提供更全面的 CBM 设计和实施知识，并指导未来对未探索领域的学术研究。