The emergence of free ad-supported television (FAST) services has been growing in the streaming television market. In contrast with subscription video on demand (SVOD) services, FAST rely on library programming to draw in viewers. Functionally, this is an evolution of the linear television practice of syndication and remediates existing, successful television practices. Culturally, it serves to preserve several televisual heritages, including specific programs and ‘disposable’ genres like tabloid talk shows, game shows, and reality television. This article addresses how syndication functions in a streaming environment and what it tells us about which market segments and demographics media corporations are targeting in this emerging space.

中文翻译：

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FAST 世界中的联合：世系和断裂

免费广告支持电视 （FAST） 服务的出现一直在流媒体电视市场中增长。与订阅视频点播 （SVOD） 服务相比，FAST 依靠图书馆节目来吸引观众。从功能上讲，这是线性电视联合实践的演变，并纠正了现有的、成功的电视实践。在文化上，它有助于保护多种电视遗产，包括特定节目和“一次性”类型，如小报脱口秀、游戏节目和真人秀。本文讨论了联合在流媒体环境中的运作方式，以及它告诉我们媒体公司在这个新兴领域中瞄准的细分市场和人口统计信息。