This study aims to examine the definition and types of greenwashing in the hospitality industry from the perspective of employees. It uses qualitative research methods involving multi-stage data collection. Two waves of data—with 51 employees in the first wave and 44 in the second—were collected through open-ended essays from employees in the UK and USA. Through thematic analysis, two aggregate themes were identified: first, the definition of greenwashing, including what, why, how, and by whom it is done; and second, types of greenwashing, encompassing false claims, exaggerations, misrepresentations, and selective disclosure. The findings of this study will enable managers to develop safeguard measures to prevent greenwashing practices and promote greater transparency in green practices.

中文翻译：

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酒店业漂绿的概念化

本研究旨在从员工的角度考察酒店业漂绿的定义和类型。它使用涉及多阶段数据收集的定性研究方法。通过来自英国和美国员工的开放式文章收集了两波数据，第一波有 51 名员工，第二波有 44 名员工。通过主题分析，确定了两个总体主题：第一，漂绿的定义，包括漂绿的内容、原因、方式和人员;第二种是漂绿的类型，包括虚假声明、夸大其词、虚假陈述和选择性披露。这项研究的结果将使管理人员能够制定保护措施来防止漂绿行为并提高绿色实践的透明度。