This study constructs a theoretical framework incorporating “theatrical elements (stimuli) - cognitive experience - emotional experience”, aiming to explore the antecedents and consequences of museum visitors' experience. Based on qualitative analysis, the current research conceptualizes the museum as a large-scale performance arena and analyses the immersive experience scenarios in terms of actors, core services, wayzgoose and settings. Furthermore, quantitative analysis demonstrates that the museum tourist experience is influenced by four elements of theatre, and by visitors’ cognitive and affective reflection. Overall, this paper tests the explanatory power and applicability of dramaturgy theory and cognitive appraisal theory in a museum context.

中文翻译：

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严肃休闲空间的戏剧构作：在三星堆博物馆测试游客的认知反思和情感唤起

本研究构建了一个包含“剧场元素（刺激）-认知体验-情感体验”的理论框架，旨在探讨博物馆参观者体验的前因后果。基于定性分析，本研究将美术馆概念化为大型表演舞台，从演员、核心服务、wayzgoose、设置等方面分析沉浸式体验场景。此外，定量分析表明，博物馆的参观体验受到剧院的四个要素以及参观者的认知和情感反思的影响。总体而言，本文在博物馆背景下测试了戏剧构作理论和认知评价理论的解释力和适用性。