Artificial intelligence (AI) is currently involved in tourists' pre-trip and during-trip activities and serving as a tour guide. This is a critical but understudied topic in the tourism field. Therefore, this study adopted a mixed-methods approach to develop the scale of AI-Guide impact perception. The qualitative research, which included 26 interviews, found that professional tour guides assess the effects of AI tour guides from both industry and individual perspectives. The results of a survey of 571 responses from professional tour guides validated the scale, indicating that their perceived impact of AI tour guides significantly influences job crafting, ultimately enhancing self-efficacy. The findings improve the theoretical understanding of AI in the field of tour guides by developing the scale of AI-Guide impact perception. The study contributes to job crafting and the transaction theory of stress literature. The management suggestions for the tourism industry are also provided.

中文翻译：

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竞争对手还是合作伙伴？专业导游对 AI 导游的认知和求职意图

人工智能 （AI） 目前参与游客的旅行前和旅行期间活动，并担任导游。这是旅游领域一个关键但研究不足的话题。因此，本研究采用混合方法来开发 AI-Guide 影响感知的量表。这项包括 26 次访谈的定性研究发现，专业导游从行业和个人的角度评估 AI 导游的效果。对 571 名专业导游回复的调查结果验证了该量表，表明他们对 AI 导游的感知影响显着影响了工作塑造，最终提高了自我效能感。研究结果通过发展 AI-Guide 影响感知的尺度，提高了导游领域对 AI 的理论理解。该研究有助于工作塑造和压力文献的交易理论。此外，还提供了对旅游业的管理建议。