Culture constitutes a core condition for human experiences, and it was often assumed that higher collectivism/lower individualism are typical for Asian as compared to European cultures. Evidence, however, was ambiguous. In the present study ( N = 79), we studied whether collectivism in preferences is seen in terms of a relatively higher level of shared tastes. We employed beholder indices/taste typicality to compute private taste from aesthetic evaluations for different classes of visual images of Japanese and European participants. Collectivism for each participant was measured through a standard scale based on participants’ opinions towards their peer group. No difference in collectivism measure between the two populations was found. However, congruence in personal taste meaningfully differed between cultures, showing higher shared taste in Japanese participants for artistic stimuli. These effects reached beyond comparisons by individual collectivistic tendencies. While these findings require replication with larger samples, they point towards meaningful differences in group norm adherence between cultures.

中文翻译：

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普遍的、文化的还是个人的？审美鉴赏中私人品味共享比例的跨文化评估

文化构成了人类体验的核心条件，与欧洲文化相比，人们通常认为较高的集体主义/较低的个人主义是亚洲的典型特征。然而，证据是模棱两可的。在本研究 （ N = 79） 中，我们研究了偏好中的集体主义是否被视为相对较高的共同品味水平。我们采用旁观者指数/品味典型性来计算日本和欧洲参与者不同类别视觉图像的审美评价中的私人品味。每个参与者的集体主义都是通过基于参与者对同龄人群体的看法的标准量表来衡量的。在两个人群之间没有发现集体主义测量的差异。然而，个人品味的一致性在不同文化之间存在有意义的差异，这表明日本参与者对艺术刺激的共同品味更高。这些影响超出了个人集体主义倾向的比较范围。虽然这些发现需要用更大的样本进行复制，但它们指出了培养物之间群体规范依从性的有意义差异。