Despite the assumed link between tourism and creativity, research remains limited, and findings are inconsistent. This study draws on trait activation theory and broaden-and-build theory of positive emotions to propose a theoretical model that explores how environmental novelty influences tourist creativity. We argue that environmental novelty evokes interest, fostering cognitive flexibility and enhancing creativity. The presentation style of destination inform (statements or questions) impacts cognitive stimulation and creativity. We conducted a field quasi-experiment and four scenario-based experiments and found that a novel environment enhances the flexibility dimension of creativity, but not originality, through interest and cognitive flexibility. In addition, presenting information in a question style sparks cognitive stimulation and increases originality. The results provide valuable implications for tourists seeking to enhance creativity and for destination management organizations developing novel travel experiences that incorporate thought-provoking questions into their information presentation.

中文翻译：

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通过旅行点燃创造力：兴趣、认知灵活性和目的地信息呈现风格的作用

尽管假设旅游与创造力之间存在联系，但研究仍然有限，研究结果也不一致。本研究借鉴了特质激活理论和积极情绪的拓宽和构建理论，提出了一个探讨环境新奇性如何影响游客创造力的理论模型。我们认为，环境新奇事物可以唤起兴趣，培养认知灵活性并增强创造力。目的地通知（陈述或问题）的呈现风格会影响认知刺激和创造力。我们进行了一项实地准实验和四个基于情景的实验，发现新颖的环境通过兴趣和认知灵活性增强了创造力的灵活性维度，而不是原创性。此外，以问题风格呈现信息可以激发认知刺激并提高原创性。结果为寻求提高创造力的游客和目的地管理组织开发新颖的旅行体验提供了宝贵的启示，这些体验将发人深省的问题纳入他们的信息演示中。