Ever since the rise of the Internet, digitalization has been increasingly shaping firms’ business processes and models. The rapid rise of digital technologies has perhaps even changed some of the fundamentals of strategy, including strategic decision‐making, cognition, discourse and practices. However, limited effort has been made to structure the strategy‐oriented academic discourse in the digitalization era. This essay begins by defining and positioning the digital transformation from a strategic perspective. We provide grounds for this essay based on the existing research on a literature search and review to add theoretical structure to the field through the bibliometric mapping of 626 digital transformation studies from high‐quality academic journals (AJG3 and AJG4 journal quality levels). Based on the analysis, we identify four clusters of research perspectives: (1) digital transformation, (2) digital strategy, (3) digital business model innovation and (4) digital marketing. Our essay contributes to the emerging digital transformation literature by positioning these different perspectives in digital phenomena that are relevant and adjacent to strategy and strategizing. Finally, we position the special issue papers in the research perspectives identified, and we suggest potential avenues for future research.

中文翻译：

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数字化时代的战略

自从互联网兴起以来，数字化越来越多地影响着公司的业务流程和模式。数字技术的迅速崛起甚至可能改变了战略的一些基本原理，包括战略决策、认知、话语和实践。然而，在数字化时代，构建以战略为导向的学术话语的努力有限。本文首先从战略角度定义和定位数字化转型。我们根据现有的文献检索和综述研究为本文提供了依据，通过对来自高质量学术期刊（AJG3 和 AJG4 期刊质量级别）的 626 项数字化转型研究的文献计量映射，为该领域添加理论结构。根据分析，我们确定了四组研究观点：（1） 数字化转型，（2） 数字战略，（3） 数字商业模式创新和 （4） 数字营销。我们的文章通过将这些不同的观点置于与战略和战略制定相关且相邻的数字现象中，为新兴的数字化转型文献做出了贡献。最后，我们将特刊论文定位在确定的研究观点中，并为未来的研究提出可能的途径。