This review examines the topic of ChatGPT in tourism and hospitality research. With their emphasis on dynamic customer interactions, the tourism and hospitality sectors are increasingly incorporating Artificial Intelligence (AI) technologies into their service delivery and operations. Meanwhile, the impact of AI on research and education within these fields has become a focus of academic interest. This study consolidates insights from 43 publications indexed in major databases—Scopus, Web of Science (WoS), and Google Scholar—up to April 2024. It explores various applications of ChatGPT in research, education, and industry within the tourism and hospitality domain. While ChatGPT offers numerous advantages, its implementation also presents significant challenges. The review concludes by outlining potential future directions, underscoring the importance of advancing research to enhance ChatGPT’s applications and address its limitations. Beyond summarizing the current state of research, this review highlights critical gaps and opportunities for future exploration to maximize ChatGPT’s potential.

中文翻译：

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ChatGPT 在旅游和酒店业的研究：系统评价和未来方向

这篇评论探讨了 ChatGPT 在旅游和酒店研究中的主题。随着旅游和酒店业对动态客户互动的重视，他们越来越多地将人工智能 （AI） 技术纳入其服务交付和运营中。与此同时，人工智能对这些领域研究和教育的影响已成为学术界关注的焦点。这项研究整合了截至 2024 年 4 月在主要数据库（Scopus、Web of Science （WoS） 和 Google Scholar）中编入索引的 43 篇出版物的见解。它探讨了 ChatGPT 在旅游和酒店领域的研究、教育和工业中的各种应用。虽然 ChatGPT 提供了许多优势，但它的实施也带来了重大挑战。该评论最后概述了潜在的未来方向，强调了推进研究以增强 ChatGPT 的应用程序并解决其局限性的重要性。除了总结研究现状外，这篇评论还强调了未来探索以最大限度地发挥 ChatGPT 潜力的关键差距和机会。