In the hospitality industry, hotel managers have widely considered online customer reviews because they play an essential role in influencing the decisions of potential travelers and improving hotel performance. The purpose of this research is to identify the variables that influence the decisions of hotel customers and to perceptual map brands using the web mining method.

中文翻译：

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感知映射和影响酒店选择的关键因素：一种 Booking.com 评论的网络挖掘方法

在酒店业，酒店经理广泛考虑在线客户评论，因为它们在影响潜在旅行者的决策和提高酒店绩效方面发挥着至关重要的作用。本研究的目的是确定影响酒店客户决策的变量，并使用网络挖掘方法对品牌进行感知映射。