The objective of this study is to analyze the effects of openness in specialized search and digital transformation maturity on sustainability. In this context, the moderating role of organizational identity orientation and enabling controls is explored. To collect the data used in this research, a questionnaire was administered to small and medium-sized hotels in Brazil. The data collected from 190 small hotels were analyzed using partial least square structural equation modeling (PLS-SEM). This research reveals that knowledge seeking from value chain partners (VCPs) affects the level of digital transformation maturity (DTM). In the analyses, we did not find the same effect when the hotel sought research-oriented knowledge from science organization (SCIs). The findings also showed that improving the level of DTM affects economic, social and environmental sustainability. The results showed that a relational organizational identity orientation (RIO) can cause losses by transforming research-oriented external knowledge into internal knowledge. At the same time, individualistic identity (IIO) and collectivistic identity (CIO) can negatively affect the relationship between the VCPs and digital transformation. The conclusions also reveal that enabling controls moderate the relationships between the levels of DTM and sustainability in terms of economic performance. This study improves our understanding of how technology can support the efforts of hotels to achieve their sustainability goals. Specifically, this study investigates how the openness in specialized search affects sustainability through the DTM. This paper contributes to the literature by analyzing the effect of such external knowledge search on DTM and by investigating whether such an effect depends on organizational identity orientation (OIO).

中文翻译：

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专业搜索对数字化转型成熟度以提高可持续性的影响：身份导向和使能控制的影响

本研究的目的是分析专业搜索的开放性和数字化转型成熟度对可持续性的影响。在此背景下，探讨了组织身份导向和启用控制的调节作用。为了收集本研究中使用的数据，对巴西的中小型酒店进行了问卷调查。使用偏最小二乘结构方程模型 （PLS-SEM） 分析从 190 家小型酒店收集的数据。这项研究表明，从价值链合作伙伴 （VCP） 那里寻求知识会影响数字化转型成熟度 （DTM） 的水平。在分析中，当酒店从科学组织 （SCI） 寻求以研究为导向的知识时，我们没有发现相同的效果。研究结果还表明，提高 DTM 水平会影响经济、社会和环境的可持续性。结果表明，关系型组织身份取向 （RIO） 通过将研究导向的外部知识转化为内部知识而造成损失。同时，个人主义身份 （IIO） 和集体主义身份 （CIO） 会对 VCP 与数字化转型之间的关系产生负面影响。结论还表明，就经济绩效而言，赋能控制可以调节 DTM 水平与可持续性之间的关系。这项研究加深了我们对技术如何支持酒店实现其可持续发展目标的理解。具体来说，本研究调查了专业搜索的开放性如何通过 DTM 影响可持续性。 本文通过分析此类外部知识搜索对 DTM 的影响并调查这种影响是否取决于组织身份导向 （OIO） 来为文献做出贡献。