The purpose of this study is twofold: (1) to examine the extent to which the degree of professionalization affects Airbnb hosts’ listing performance, and (2) to investigate the extent to which geographical distance and geographical diversification affect the relationship between professionalization and listing performance of Airbnb hosts. Based on the postulations of the resource-based view and the extant literature on peer-to-peer (P2P) accommodation, Airbnb listings across seven major Korean cities was analyzed from 2014 to 2024 using panel random-effects model. The findings suggest that the degree of professionalization positively affects listing performance of Airbnb hosts. However, the results further show that geographical distance and geographical diversification negatively influence this effect as costs of operating multi-unit Airbnb listings intensifies with increased geographical distance and diversification. These findings contribute to the extant P2P accommodation research, resource-based view, and hospitality and tourism literature. Theoretical and practical implications are extensively discussed throughout the manuscript.

中文翻译：

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多单元 Airbnb 房东的专业化和绩效：地理距离和地理多元化的影响

本研究的目的有两个：（1） 研究专业化程度对 Airbnb 房东房源表现的影响程度，以及 （2） 调查地理距离和地域多元化在多大程度上影响专业化与 Airbnb 房东房源表现之间的关系。基于基于资源的视图的假设和现有的关于点对点 （P2P） 住宿的文献，使用面板随机效应模型分析了 2014 年至 2024 年韩国七个主要城市的 Airbnb 房源。研究结果表明，专业化程度对 Airbnb 房东的房源表现有积极影响。然而，结果进一步表明，地理距离和地域多元化对这种影响产生了负面影响，因为随着地理距离和多元化的增加，运营多单元 Airbnb 房源的成本也会增加。这些发现有助于现有的 P2P 住宿研究、基于资源的观点以及酒店和旅游文献。整篇手稿广泛讨论了理论和实践意义。