Entrepreneurship research should strive for relevance—the potential to influence the thoughts, decisions, and actions of those who practice entrepreneurship. Despite the Journal of Business Venturing’s (JBV) efforts to foster relevance, submissions often fail to demonstrate their potential for practical usefulness. Addressing this problem involves making practical relevance a guiding principle of research design that complements traditional academic standards for publishing in JBV. It also involves forgoing attempts to make research directly usable by practitioners, who rarely read scholarly journals like JBV, in favor of enhancing its suitability for translation in outlets intended for those audiences. We introduce three design criteria—importance, insight, and impact—to guide the creation of translatable research that honors traditional academic standards. Our discussion touches on what the design criteria mean, how they make research translatable, how scholars can satisfy them, what they look like in exemplar JBV publications, and why they matter now. Indeed, designing research with practical importance, insight, and impact in mind may yield academic contributions more suitable for dissemination beyond academic circles, positioning entrepreneurship research to achieve practical relevance.

中文翻译：

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大胆、宽广、严谨和......相关？为翻译设计创业研究

创业研究应该努力追求相关性——影响创业者思想、决定和行动的潜力。尽管 Journal of Business Venture （JBV） 努力促进相关性，但提交的内容往往无法展示其实际用途的潜力。解决这个问题包括将实际相关性作为研究设计的指导原则，以补充在 JBV 中发表的传统学术标准。它还涉及放弃让从业者直接使用研究的尝试，他们很少阅读像 JBV 这样的学术期刊，转而提高其在面向这些受众的渠道中翻译的适用性。我们引入了三个设计标准——重要性、洞察力和影响力——以指导创建符合传统学术标准的可翻译研究。我们的讨论涉及设计标准的含义、它们如何使研究可翻译、学者如何满足它们、它们在 JBV 示例出版物中的样子，以及为什么它们现在很重要。事实上，在设计研究时考虑到实际重要性、洞察力和影响力可能会产生更适合在学术界之外传播的学术贡献，使创业研究达到实际相关性。