While research on platform work has grown exponentially in recent years, the power dynamics between creators and algorithms on digital platforms, as well as their role in shaping online visibility, are yet to be fully understood. Against this backdrop, we ask: How does algorithmic power maintain its dominance and shape the nature of work for content creators? Through a systematic review of the literature on the relationship between algorithms and content creators, this article identified four core themes, namely: (i) market rationality underpinning visibility, (ii) potential power dislocation caused by folk theories, (iii) neo-normative control of creators through algorithms and (iv) subversion of beatific fantasies. Drawing from Tirapani and Willmott’s framework to theorise the power relations framing interactions between algorithms and creators, we argue that the fantasies fabricated by neoliberalism justify, endorse and ultimately support the dominance and dynamic power of algorithms over creators in content creative platforms.

中文翻译：

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算法环境中的内容创建：系统评价

虽然近年来对平台工作的研究呈指数级增长，但创作者和数字平台上的算法之间的权力动态，以及它们在塑造在线知名度方面的作用，仍未得到充分理解。在此背景下，我们要问：算法力量如何保持其主导地位并塑造内容创作者的工作性质？通过对算法与内容创作者之间关系的文献进行系统回顾，本文确定了四个核心主题，即：（i） 支撑可见性的市场理性，（ii） 民间理论引起的潜在权力错位，（iii） 通过算法对创作者的新规范控制，以及 （iv） 颠覆美好的幻想。借鉴 Tirapani 和 Willmott 的框架，将构建算法和创作者之间互动的权力关系理论化，我们认为新自由主义捏造的幻想为算法在内容创意平台中对创作者的主导地位和动态力量提供了理由、认可并最终支持。